Coinrule

As a prominent Automated Trading Software as a Service (SaaS) provider, Coinrule platform encountered obstacles:

Integration Complexity:

Integrating new exchanges or markets was time-intensive, hampering the ability to swiftly expand market reach.

Onboarding Efficiency:

Coinrule’s initial onboarding process required refinement to enhance user experience and accelerate platform adoption, ultimately leading to increased subscriptions.

Modernization Imperative:

Modernizing the platform for horizontal scaling and future growth was paramount, requiring a shift towards cloud-native architecture.

To address these challenges and maximize value creation, we deployed targeted solutions:

Integration Layer/Gateway:

• Developed a robust integration layer leveraging gRPC technology to abstract away exchange-specific APIs.
• This gateway streamlined the integration process for new exchanges, reducing time and effort.

Simplified Onboarding with OAuth Flows:

• Redesigned onboarding flows to a single-step process, integrating OAuth flows for major exchanges like Binance and Coinbase Advanced.
• Users seamlessly connect their accounts within Coinrule platform, eliminating friction and expediting access to trading, leading to increased platform adoption.

Replatforming to Cloud-Native Architecture:

• Transitioned core components to cloud-native architecture to enhance scalability, resilience, and performance.
• This strategic move future-proofs Coinrule platform, ensuring readiness for evolving market demands and unprecedented growth, ultimately driving higher subscription rates.

Our strategic initiatives yielded significant outcomes, translating into valuable business results:

Efficient Exchange Integration:

Integrating new exchanges now requires only 4 days of engineering time, facilitating rapid market expansion and increasing platform visibility.

Improved Customer Onboarding and Conversion:

• Simplified onboarding and OAuth integration resulted in a smoother user journey, increasing platform adoption and engagement.
• Enhanced user experience directly correlated with higher conversion rates, driving an increase in paying customers and subscriptions.

Future-Proof Scalability with Cloud-Native Architecture:

• Cloud-native architecture ensures scalability across multiple dimensions, including user base expansion and heightened market activity.
• This scalability enhances our ability to accommodate growing subscriber numbers, solidifying Coinrule’s position as a leader in the automated trading SaaS industry.